It's a small piece of fabric. An inch long and a half an inch wide. That's all with which she has to work. She is tasked with discovering the dye formula to match the color on that little piece of fabric.
When a customer has an idea or an inspirational fabric swatch, a handloom can give them a concrete visual example of their ideas. The handloom is more efficient and requires a shorter lead time than producing sample yardage in production. So the customer benefits by seeing confirmation of their design and colors prior to placing a production order.
Menswear retailer, Bonobos, has launched The American Suit collection featuring American Woolen Company's 100% wool charcoal grey pinstripe and grey houndstooth fabrics milled in Stafford Springs, CT.