People are now looking towards quality, authenticity, craft and local, and so it’s not so much “Made in America” as it is, made here, local, for a local market. What’s different about the American product is the aesthetic.
In a recent article discussing the release of Burberry's challenging financial results, Bloomberg reported some striking news. In addition to strategic changes taking place within the world of Burberry to combat stagnant revenue growth, Chief Executive Officer, Christopher Baily, unveiled plans to build a new manufacturing and weaving facility in Leeds, England to produce the label’s signature trench coats. Burberry follows other European luxury retailers, including LVMH and Prada who are investing in dedicated manufacturing capacity in the face of soft trading conditions.